Accountability means we will not leave a customer or a colleague behind. We own our decisions and if we make mistakes, we fix them. We do not suggest a solution that is detrimental for the customer in a later stage.

Collaboration means we are team players, and we make it our responsibility to work as a team within Optimate and together with our customers. Collaboration also means we look out for each other and make sure we’re ok.

Trust is the basis for our relationships. We are reliable and open. Our engagements with our colleagues and our customers are for the long term.

Transparency means we are fair and open in our estimation of work and risks. We do not hide behind contractual clauses but work in close collaboration with our customers to achieve their objectives, and our arrangements with software partners are disclosed to our customers. Transparency also means we invite different opinions and diversity in our views and approaches; we believe that having an animated exchange of views between colleagues and our customers helps us to achieve better outcomes. 

The core of Optimate is not only what we know and how experienced we are. It’s also how we do our work and execute against our values of Accountability, Collaboration, Trust and Transparency.

MANAGEMENT TEAM

 

Mark Darlington

Managing Director

Mark has always been a key leader at Optimate, actively contributing to steer, lead and encourage Optimate’s path, teamwork and client relationships. Mark’s specialities include business systems improvement, business strategy, partnering and stakeholder liaison. As our Managing Director, Mark oversees and maintains our company’s goals, vision and performance with his ability to provide strategic guidance. 

 
 

Naomi Robinson

General Manager

Naomi specialises in empowering team cultural changes, business development, and solution focussed strategies. Whilst managing the diverse team of Optimate, Naomi successfully provides leadership through initiative, vision, and driving positive emotional intelligence. Her experience a unique perspective of commercial awareness, providing clients real-world advice to improve overall performance and recognise trends that can impact long-term planning.